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Larry Cleaver

Founder & Senior Consultant

Larry Cleaver, a business strategist and data expert, has deep expertise in solving technical problems and optimizing business operations. Whether collegiate athletics, technical sales enablement, digital advertising, or other leadership role, he brings a unique blend of strategy and business acumen to everything he does.  His experience and breadth of knowledge is unmatched in industry.
He provides a well-rounded perspective to help organizations effectively navigate the hundreds of technology players in the marketplace. Larry is familiar with numerous technologies including SAP BusinessObjects, Microstrategy, QlikView, Tableau, Tibco Spotfire, Informatica, Marketo, Eloqua, SalesForce.com as well as NeuLion Ticketing/Hosting, IBM Netezza, SAP HANA, Cloudera Hadoop, and many others.
Larry also brings a unique perspective to tackling technical problems because of the various roles he’s held including Vice President of Data Strategy and Architecture, Director of Enterprise Strategy and Architecture, Software Development Manager, Athletic Marketing Specialist and Baseball Coach.
He holds a master's in business administration with a concentration in Management Information Systems from SMU, the Cox School of Business, and a Bachelor of Business Administration from Florida Atlantic University.  He has acted as an advisor to and worked with executives, campus athletic department decision makers and technologists alike.